Trademarks are the brand names and symbols used by businesses to identify themselves and/or their products or services. The trademarks can be registered with the US government to prevent use by others. A trademark is considered intellectual property.
Some like Coca-Cola are very valuable, and have been used for over a century. Others like aspirin have become generic and are no longer trademarks.
To reduce the risk that a trademark might be declared generic, experts recommend that the trademark always be used as an adjective; never as a noun. Hence, "Kleenix tissues" is preferred over "Kleenix."
Related Fool Articles
Recent Mentions on Fool.com
- Keep an Eye on Avanir, Sanofi, and GW Pharmaceuticals Today
- Dunkin? Brands Versus Starbucks: Numbers Don?t Lie
- 3 Things to Consider Before Investing in Coca-Cola Hellenic
- Where a $6 Billion Hedge Fund Sees Opportunity
- Is Crocs Destined for Greatness?
- Marvel?s Agents of SHIELD Needs to Fix These 3 Big Mistakes