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First mover

A first mover is a company that gains an advantageous position by being the first to establish itself in a given market.

Expanded Definition

Companies that move first revolutionize their industries and the lives of customers by featuring products or services that reflect a new solution to old problems. These companies often hit the public markets fairly early with high valuations and high expectations that scare off most investors. But first-movers have an advantage in visionary leaders and founders who saw through the problem in the first place and moved first to create their dynamic solutions.

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