Intellectual property is the broadly defined category of assets that typically includes brand names, trademarks, copyrights, patents, knowhow, trade secrets, etc. They are barriers to entry for competitors.
Intellectual property businesses are often favored by Foolish investors because of the lightness of their business models. The great challenge in the first place is to build up property (data, branded stories, and characters, etc.) that is recognized and valued by customers. Having achieved this, businesses are often in a position to earn outsized profits through proper management of the properties: adding to them, deploying them into more channels, cross-fertilizing multiple properties. Well-managed intellectual property businesses therefore often achieve higher profit margins.
Related Fool Articles
Recent Mentions on Fool.com
- Is URS Corp. Really a Good Value?
- 3 Stocks Near 52-Week Highs Worth Selling
- Can Natural Gas Help Intrexon Take the Lead in Isobutanol Development?
- Is Wall Street Still a Liability for Solazyme Investors?
- Monsanto Company and the Use of Terminator Seeds
- Shopping List for a Market Pullback: Disney, Starbucks, and Chipotle Mexican Grill