Once a business has worked out a successful strategy, it attempts to offer its products or services to a wide range of customers--expanding first to other states and regions and then often internationally and globally. This is the growth phase when successful companies can turn in increasing earnings year after year. Eventually, all possible customers have the product or service. They may still buy parts or replace their product with newer models, etc, but growth slows. Hence, as the product line matures the business evolves to the mature stage.
Related Fool Articles
Recent Mentions on Fool.com
- Keep an Eye on Avanir, Sanofi, and GW Pharmaceuticals Today
- Is Shanda Games a Good Buy Right Now?
- Big Lots Gets A Chilly Reception in Canada
- Eli Lilly: Fasten Your Seat Belts for a Bumpy Ride
- Was 2013 the Beginning or the End for Opko Health?
- Keep an Eye on Geron, Novartis, Cell Therapeutics, and Verastem Today