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Elizabeth Arden

Elizabeth Arden (NYSE: RDEN) is an international beauty-products company, selling fragrances, skin care products, and makeup.

Company Description

The glamorous beauty company has a market cap of $202 million as of June 4, 2009, far behind competitors Avon Products ($11.4 billion) and Estee Lauder ($6.6 billion), but close to Revlon ($264 million).

At the end of its 2008 fiscal year, Elizabeth Arden reported net sales of $1.14 billion and gross profit of $466 million.

Florence Nightingale Graham opened her own salon, and took the name Elizabeth Arden in 1910; she formulated her first rogues and colored powders two years later. The Red Door Salon moved to New York City in 1929. Arden created her first fragrance -- "Blue Grass" -- in 1935. She died in 1966.

Celebrity frangrances include those from Elizabeth Taylor, Britney Spears, and Usher. The company also offers more than 400 "prestige fragrance brands." Although branded as high-end, the fragrances are sold in mass retailers such as Wal-Mart and Target, as well as department stores such as Saks and Bloomingdales, and Elizabeth Arden's own salons.

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