What is Foolsaurus?

It's a glossary of investing terms edited and maintained by our analysts, writers and YOU, our Foolish community. Get Started Now!


Edgecraft is a term popularized by Seth Godin to describe the exercise of determining a company or product's unique advantages (it's "edge") compared with competitors.

Recent Mentions on Fool.com

Failed to load RSS feed from http://www.fool.com/Feeds/Search.ashx?q=edgecraft &filter=p&site=USMF&sort=date%3aD%3aR%3ad1&count=5!
Failed to load RSS feed from http://www.fool.com/Feeds/Search.ashx?q=godin &filter=p&site=USMF&sort=date%3aD%3aR%3ad1&count=5!