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White appliance

White appliances is a category of consumer products consisting of clothes washers and driers, refrigerators, ranges, dishwashers, microwaves, and cooktops, etc., for the home. Some include air conditioners in the category.

In 2014 General Electric announced plans to sell it appliances business. News reports indicate Whirlpool is the largest in the US, followed by Electrolux (of Sweden), with GE coming in third.

Frigidaire is a brand name now made by Electrolux. The company was one of the original makers of home refrigerators. It was acquired by General Motors in 1918, sold to White Consolidated Industries in 1979, which was acquired by Electrolux in 1986.

Whirlpool brands include Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Roper, Estate, Admiral, Gladiator, Inglis, Acros, Supermatic, Consul, Brastemp, Eslabón de Lujo, Bauknecht, Ignis, Laden, Polar, and Privileg.

Although traditionally white appliances have been manufactured in the US, especially in the midwest (Benton Harbor, MI, Evansville, IN, Louisville, KY), in recent years the business has trended toward globalization with imports from Asia or Mexico in the market. In addition leaders in Europe appear to be seeking a position in the US too. LG, Haier and Bosch are often seen in ads.

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