What is Foolsaurus?

It's a glossary of investing terms edited and maintained by our analysts, writers and YOU, our Foolish community.


A customer is someone who is purchasing something from a seller.

Expanded Definition

Customers are an essential part of any business. The purpose of a business is to generate wealth for its owner(s), and the customer is the one who exchanges money for the business's product or service. Businesses typically seek to increase their number of customers, and also the loyalty of their customers. A business may try to establish a popular brand to keep customers from buying competing products.

Related Fool Articles

Related Terms

Recent Mentions on Fool.com