Crocs, Inc. (NASD: CROX) designs, manufactures, and markets footwear under the Crocs brand for men, women, and children.
Crocs is best known for its marquee signature product that shares the same name as the company itself. The Crocs shoe is a plastic slip-on shoe that has exploded in popularity in recent years. Originally designed as a spa shoe, the Crocs shoe is noted for its perceived ease and comfort. Opinions tend to be sharply divided over its aesthetic qualities. The shoe's rapid rise to prominence has sparked a series of imitators, and critical backlash often derides it as being a fad.
The shoe's popularity parallels the company's stock price, as exhibited by its parabolic shape. Recently, Crocs's stock price has plummeted over concerns over the shoe's long-term viability due to its perceived fad-like nature, among other concerns.