Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is a book written by Steven Levitt and Stephen Dubner.
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Expanded Definition
If there's one idea that keeps this sprawling work together, it's the economics of individual incentives, and how those incentives snowball into statistically measurable mass movements. It's a different way of thinking about economics, but once you get used to it, you'll see this kind of small-scale thinking on a massive scale wherever you look, and it will help you understand the business world, too.
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