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B2B is shorthand for the adjective business-to-business.

Expanded Definition

B2B businesses sell to other businesses, as opposed to individual customers. B2B communications are among businesses. China's Alibaba.com is an example of a B2B website that connects companies looking to import and export Chinese goods.

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Related Terms

  • B2C, business-to-consumer
  • B2G, business-to-government

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